Project Description

Come up with a concept for a business that operates out of a food truck. Design the brand identity for this business as well as the exterior of the food truck itself.

Design Statement

I came up with the idea of a tattoo studio that isn't confined to a brick and mortar location, but instead operated out of a converted delivery truck. Tattoos that come to you! The name of the truck is a not-so-subtle play on the name of a famous cartoon panther.

The visual identity consists of a color scheme of black with gold accents. The philosophy here being that black is the color of ink and the gold gives a sense of fanciness. The panther was chosen as the symbol of the brand as well as its namesake because it is a very famous tattoo design. Many people familiar with tattoos will immediately recognize it and associate the truck with tattooing. The design is not too over the top visually in order to give a feeling of elegance to the brand. The wordmark uses an Old English style calligraphy typeface as that is commonly used in tattoos.