Project Description

Take an existing public space and redesign its branding.

Design Statement

I chose Shamrock Park for this assignment, a public park in Lafayette, IN. It had little to no existing branding to go off and I thought that needed to be changed considering how cool of a name it has. I knew I had to create a logo that involved a shamrock somehow. I wanted the overall branding to exude a family-friendly feeling that felt welcoming to any and all guests of the park.

Original Park Sign

Sketches

Old Map vs. New Map

Mockups