Project Description

Choose an animal. Design a symbol and logotype for a brand based around that animal using the animal name as the company name.

Design Statement

This project was a basic introduction into branding. I chose the unicorn as my animal and made sketches of unicorns from various angles to begin ideating on the symbol for the logo. This transitioned into multiple rounds of digital iterations that continued until the final design was reached.

The typography is in reverse italics to allow for the unicorn's horn to be the "i" white keeping the logo balanced. The "co" is in pink as a clever way to designate the brand as "Unicorn Company" without adding any extra text. Pink was used as it is a very whimsical color, reflecting the whimsical nature of the unicorn.

Digitization of Sketches

Digital iterations

Final Design